I went into Preston and took some pictures of some store window displays. Given the time of year, most of these are for Christmas! It's still good research to evaluate rules and find inspiration!
This vintage store's window display is very appropriate for the merchandise and style of the clothes inside! I havn't seen this display change for a while but by using props such as a bicycle places a scene in a walker by's mind, even if they do't sell it in store. I could take inspiration from Wonderland. This display is an open back one, allowing people to see into the store.
This window display is very simple and just shows the mannequins! The colour scheme shows winter 11 but as far as theatre goes I don't like it. The concept of a triangle is used but upside down, (lower object in the middle). This display is a closed back, allowing pictures of models wearing the clothes for sales!
These H&M displays, for inside a mall, are quite outgoing. Even though it features mannequins standing straight, there is use of snow, the colour white, and presents. It is also made to look as if it's in a room with the staircase behind and a closed back wall window display. Like Liberty!
This H&M window just displays mannequins and images, below is an image I took of the store as you look through the entrance. The large white Christmas tree carries on the window display inside! I love this but won't be able to take inspiration from it as Liberty's entrance isn't right next to the window!
River Island used baubles, different sizes and placing, to decorate their display of mannequins! This is an open back window, not only allowing passers by to see into the store but to see the sign of 'Mens Home' above the escalator, potentially bringing in more of a male target audience.
Even though the women's side of the River Island display is open back again, they've placed a bronze wall behind the mannequins to keep the metallic Christmas colour theme running! There is use of height and the triangle rule with display tables and a circular theme with the use of hoops!
This Topshop display would is directly underneath the sign! There's is a definite play around with height and posing of the mannequins, but again, apart from the white Christmas trees making is a closed back display, there is not much to it!
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