Visual Merchandising is defined as the physical presentation of products. It is the art of displaying merchandise in a manner that is appealing to the eyes of the customer! It is a 24 hour expression, a theatrical take on promotion!
It is important to have awareness of happenings in the fashion world and to keep up with the latest trends to be a good visual merchandiser! The job involves drawing customers in, promoting slow movers, announcing sales, welcoming a season, customer traffic control, layout of the store, fixtures and interior concept/design, signs, POS and events!
Bringing merchandise to life!!
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